From Code to Cloud: How GOTO
Serverless Brought Real Engineering
Problems to Life
GOTO Serverless Case Study
Inside GOTO Serverless: India's First Deep-Dive on Real-World Cloud Architectures
If you have worked in tech long enough, you have most  probably heard of GOTO Conferences. Known for their curated, engineering-first approach to events, GOTO has built a loyal following in cities like Amsterdam, Chicago, and Copenhagen. But in August 2025, they brought that global reputation to India for the first time, launching a one-day summit in Bengaluru focused entirely on serverless architecture.
And it wasn’t just any event. GOTO Serverless Bengaluru 2025 was tailor-made for the engineers, architects, and DevOps folks building at scale right here in India.
This wasn’t about selling tools. It was about what happens when you actually use them. How do you debug serverless pipelines when everything’s async? How do you decide between Step Functions and EventBridge? What happens when your Lambda runs fine in staging but explodes in production?
GOTO Serverless was where engineers brought their postmortems, battle scars, and success stories to the table and compared notes.
What Even is Serverless?
If you've ever had to scale an app overnight, you know the feeling. The alerts start pinging. The users keep pouring in. And suddenly, you're duct-taping infrastructure while praying your backend holds. Serverless is supposed to fix all that. No more spinning up servers, no more babysitting queues - just write code and let the cloud worry about the rest
But like most things in tech, the reality is a bit more complicated. Serverless comes with its own headaches. Cold starts. Debugging across distributed services. Vendor lock-in. Unexpected costs.
That’s where GOTO Serverless Bengaluru 2025 came in. This wasn’t another event tossing buzzwords in the air. It was about digging into the messy, brilliant, real-world experience of building with serverless warts and all.
A Bengaluru-style Tech Gathering (aka Full House, Full Brains)
On August 8th, the ballroom at Conrad Bengaluru transformed into a mini-universe of cloud-native thinkers. Before the clock even struck 9, attendees were already deep in conversation about Lambda cold starts and async queues. You could tell this wasn’t a surface-level summit. It was packed with 700+ engineers, developers, architects , and 25+ speakers who didn’t just build for the cloud they architected it
The lineup featured everything from AWS Serverless Heroes to start-up CTOs and engineers who had battle-tested serverless in real production systems. Every session felt like a story from the trenches: what broke, what worked, and what they’d never do again.
From the start, there was a single unifying theme: How do you build smart, scalable, and reliable systems when the rules of infrastructure have changed?
Not Just a Summit. A Story Swap!
The GOTO team is no stranger to tech conferences. Their events in Copenhagen, Chicago, and Amsterdam are known for thoughtful curation, deep-dive sessions, and that rare ability to keep it human. But this was their first big step into the Indian cloud ecosystem , and it showed just how tuned in they were to the needs of Indian developers.
It wasn’t a keynote-and-clap kind of event. It was raw. Interactive. Attendees weren’t just passive listeners; they were asking hard questions mid-session, continuing debates over coffee, and comparing notes on what they’d tried back at their own companies
One session on building event-driven GenAI apps using AWS Step Functions sparked a hallway discussion that lasted well into lunch. Another on AsyncAPI specifications and data pipelines had devs furiously scribbling diagrams to implement when they got back to work.
Event at a Glance
Attribute
Outcome
Date & Venue
August 8, 2025 · Conrad Bengaluru
Format
One-day technical summit
Attendees
700+ engineers, developers, architects
Speakers
10 seconds median print time, 3 minutes end-to-end
Sessions & Tracks
Keynotes, deep-dives, panels, lightning talks
GenAI workflows, Lambda pipelines, observability
Sponsors & Exhibitors
Booths and product showcases

Event at a Glance

Attribute & Details

Date & Venue

August 8, 2025 · Conrad Bengaluru

Format

One-day technical summit

Attendees

700+ engineers, developers, architects

Speakers

25+ AWS experts & serverless practitioners

Sessions & Tracks

Keynotes, deep-dives, panels, lightning talks

Topics

GenAI workflows, Lambda pipelines, observability

Sponsors & Exhibitors

Booths and product showcases

What Made this Hard (And Worth it)
Putting together a tech event for engineers is not for the faint of heart. This crowd is sharp. They notice everything from laggy check-ins to typos in speaker decks. Their expectations are high, especially when the topic is something as detail-heavy as serverless architecture
Some of the biggest challenges?
01
Session complexity:
Topics weren’t introductory. These were hard problems observability across microservices, managing retries in Step Functions, setting up idempotent Lambda invocations.
02
Audience diversity:
You had fresh grads, staff engineers, DevOps folks, and even a few curious PMs. Every talk had to strike a balance: deep enough for the experts, but not so dense it lost the room.
03
Parallel tracks and live updates:
With multiple sessions running simultaneously, the event needed real-time coordination; any schedule shift or speaker delay had to be communicated fast.
04
Sponsor ROI:
This wasn’t a swag-and-go crowd. Sponsors needed real leads, real engagement, and meaningful conversations with technically savvy attendees.
05
Operational flow:
Nobody wants to wait 15 minutes for a badge or miss a session because the check-in queue was slow. That first 10 minutes of an attendee’s experience sets the tone for the rest of the day.
How an Event-Tech platform like KonfHub fits in
It’s the kind of event that benefits massively from a modular, developer-friendly platform like KonfHub.

If you're trying to run a tech-heavy summit with a lot of moving parts, here's what you need and how KonfHub delivers:

Branded, Role-Based Registration
Instant QR Check-In
Real-Time Schedule + App
Lead Capture for Sponsors
Feedback + Polling (QuizHub)
Analytics That Actually Help
What the Numbers could look like
KonfHub powered the entire event tech stack for GOTO Serverless; here is the snapshot of the numbers:
700+ confirmed participants
639+ app installs before and during the event
72% attendees submitted feedback form
Overall Event Rating 4.87 / 5 based on feedback
Why this kind of Infrastructure Matters
Here’s the thing - engineers don’t want fluff. They don’t want delays. They want to get in, learn, ask smart questions, and leave with ideas (and maybe a few leads).
That’s why platforms like KonfHub exist: to make sure everything outside the session content runs just as smoothly as what’s on the slides. From QR check-ins and live polls to sponsor dashboards and auto-generated certificates, it's about building tech for tech events.
When you’re hosting 700+ highly technical attendees, running things manually or with duct-taped spreadsheets is just asking for trouble. You need precision. Speed. Automation. Data.
Final thoughts: It’s not just Content. It’s Orchestration.
GOTO Serverless Bengaluru 2025 proved one thing: the engineering community in India is hungry for depth. Not just frameworks and product pitches but honest conversations, hard-earned lessons, and the kind of community you can only build when people show up and share what worked (and what didn’t).
But making that happen takes more than good speakers. It takes good systems
Because when your audience knows exactly how architecture should scale under pressure they expect the same from your event.
That’s where infrastructure like KonfHub fits in. Not in the spotlight, but everywhere else. Quietly powering the check-ins, the feedback, the conversations, and the numbers that prove the event was worth running in the first place.
And just like serverless itself, the goal is simple: build something that works so well, it gets out of the way.